Introduction to the rise of short-form video platforms   Short-form video platforms are driving much of the digital world's rapid expansion. TikTok, Instagram Reels, and YouTube Shorts have taken the world by storm because they instantly capture the interest of v

    Introduction to the rise of YouTubers   YouTube lets ordinary people become global influencers. A decade ago, making a living making and distributing online movies seemed impossible. In 2024, many talented YouTubers quitting mainstream media to pursue their passion f

    Introduction to the rise of YouTubers and their impact on media   The way we consume content has changed thanks to YouTube. It used to be just a place for do-it-yourself projects and kitten videos. Today, international celebrities use it to set trends, affect public

    Introduction to Influencer Culture   Influencer culture has swept the globe in the digital age. Aspiring producers now have access to a powerful platform in YouTube, which virtually instantly makes regular people into international celebrities. Countless views and mi

    Introduction to the world of YouTube influencers   The way we consume content has changed thanks to YouTube. It makes sense that a lot of people are lured to the site by the prospect of fame and wealth, given its billions of views and millions of channels. From the o